The Propaganda war against Syria led by Avaaz & the White Helmets

‘Humanitarian’ Propaganda War Against Syria – Led by Avaaz and The White Helmets


Propaganda is the spreading of information in support of a cause. It’s not so important whether the information is true or false or if the cause is just or not — it’s all propaganda.

The word propaganda is often used in a negative sense, especially for politicians who make false claims to get elected or spread rumours to instigate regime change [my edit]. In fact, any campaign that is used to persuade can be called propaganda.”

Russia’s involvement in Syria has caused a flurry of “cold war”, Assad/ISIS co-dependency propaganda, all being produced by the usual suspects and all with the primary objective of invoking a No Fly Zone in Syria and stoking the “Russian Bear threat” fires that have been smouldering for some time.

I am going to attempt to dismantle this propaganda edifice one brick at a time.

Russia Attacks Moderate Rebels in Syria 

In a Telegraph article dated 1st October 2015 with the headline British Troops Head to Saudi Arabia to train Syrian rebels it was stated:

“The FSA is considered the most moderate of factions fighting Bashar al-Assad’s government, but has been increasingly side-lined on the battlefield by more extremist Islamist factions. It has also been riven by leadership disputes.

“American-led attempts to train up moderates to hold ground against ISIL are months behind schedule because of the difficulty of finding groups which were not linked to the extremists.” 


The term “moderate rebels” has become one of the most significant misnomers (by now, a running joke in international intelligence circles) of this coming up to five year conflict.  The hijacking of any semblance of a legitimate opposition to the Syrian Government by NATO, the US and regional allies including Israel in order to achieve their desired regime change has been well documented.

Who are these elusive “moderate rebels”?  You may well ask. Traditionally it is the US-backed “Free Syria Army” (FSA) that has been marketed as the cuddly, viable alternative to the Assad government which incidentally is the internationally recognised official government (outside of Washington and London)  of Syria, supported by the majority of the Syrian people. Recent polls place Assad’s popularity at around 80%  However we don’t have to dig too deep to reveal the hard line Islamist, Salafi affiliations of this so-called moderate group of brigands.

Journalist Daniel Greenfield puts it most succinctly:  “Few media outlets are willing to say that out loud, but it’s quite true. There is no Free Syrian Army. It’s an umbrella for providing Western aid to a front group run by the Muslim Brotherhood.”  He deplores the shaky Pentagon math that Obama and Congress have used in an attempt to downplay the reality that even in 2013 Pentagon sources were reluctantly admitting that extremist groups constituted over 50% of Syrian “opposition” and that these numbers were steadily increasing.

The following map clearly shows the weakness of this “moderate rebel” argument as it unequivocally demonstrates the minor FSA presence at the frontline of Syrian opposition.  They compose of fragmented mercenary groups largely unable to operate without extremist logistical support.

[Andrey Fomin of Oriental Review produced this map tracking the Russian strikes and rebel positions based upon data from Syria and Russian MD.]

andrey map

So this rather dispels the “moderate” myth and leads to the conclusion that in reality Russia was targeting areas north of Homs that contained few civilians and is an area controlled by a number of combined Muslim Brotherhood, Jihadist opposition fighters supported by the US alliance. It must also be remembered that the majority of civilians will flee an area infested by such mercenaries and seek refuge in government held areas.  This is another fact conveniently omitted from most mainstream media reports. 90% of IDPs are in Government held areas.

It also makes a mockery of Defence Secretary Ashton B Carter’s claims in the New York Times yesterday:

“By supporting Assad and seemingly taking on everybody fighting Assad,” Defense Secretary Ashton B. Carter said Wednesday, Russia is “taking on the whole rest of the country that’s fighting Assad.” Some of those groups, he added, are supported by the United States and need to be part of a political resolution in Syria.

“That’s why the Russian position is doomed to fail,” Mr. Carter said.

Despite Carter’s pleas, the opposite seems to be true. Russia is effectively exposing US policy in Syria as naked hegemony, and America is not happy.

While the US has been supplying TOW missiles and a variety of arms/equipment to extremists and deliberately funding any group that will secure regime change, Russia is actively deploying its military to target the nests of terrorist mercenaries and opportunists waiting eagerly for the political vacuum that would be created by the “removal” of Assad, in order to inflict their extremism upon the Syrian people.  They may not be technically called ISIS but they are cut from the same cloth of US/Israeli proxy terrorism and should be eliminated from any sovereign nation. Failure to do so has catastrophic results as seen in Libya and Iraq.

The Propaganda Trail

As soon as Russia launched its first airstrike against terrorist positions this week, the western media immediately piled-in with disinformation, in an attempt to demonize their efforts to support the Syrian government’s own 4 year-long war on terror.

Now let’s examine the unsavoury marketing aspect of the propaganda campaign being waged by a frustrated and increasingly infuriated US alliance.  Of course the usual triad has leapt into action. Human Rights Watch (HRW), Avaaz and the White Helmets.

Avaaz has produced one of its most poisonous and misleading petitions to date.  The inevitable eyewitness statements claim that Russia targeted civilian areas utterly free of ISIS operatives.  These statements are already rendered questionable by the evidence I have submitted above.

When we watch the videos, particularly the longer Liveleak version, it is hard to detect the women and children that are being described.  The majority of protagonists appear to be male and of fighting age.  There is no evidence of “civilian” life among the deserted buildings, the only movement is of males, some on foot, some on scooters and presumably some taking the time to film events even as the bombs are falling.  Not the actions of terrified, innocent civilians.

Live Leak Video of Russian bombing of Homs

There is one other video that does show about 2 seconds of a young boy crying and obviously injured.  However this video must be questioned as to its authenticity as the claims are that the initial shot of planes overhead is not even of Russian planes. The quality of the video is poor and apart from the footage of the one child, again demonstrates that the majority of people involved are men of fighting age in a deserted built up area to the north of Homs.

In this disgusting display of blatant propaganda calling for the long sought after no fly zone,  Emma Ruby-Sachs, deputy director of the activist web portal,, makes this extraordinary statement:

“Russia says it’s bombing ISIS, but eyewitnesses say their brutal attacks targeted areas way outside of ISIS control. This will only sow instability and radicalisation and should be an urgent wake-up call to the US and its allies to enforce a targeted no-fly zone to save lives, counter ISIS and alleviate the refugee crisis. Syrians civilians need protection now, not further attacks from Russian bombs.”

Speaking to one Damascus resident this morning, I asked for their opinion on this statement.  His reply was simple, “I am just relieved that the Russian Air Force is in action”.  The hypocrisy of this statement from Ruby-Sachs perfectly mirrors the hypocrisy of Congress, Obama’s Teflon speech at the UNGA, Pentagon’s barefaced obscurantism over the US role in creating exactly this instability and radicalisation in Syria and bringing misery, terror and bloodshed to the people of Syria with the sole aim of securing their interests in the region [and those of their staunchest partner in crimes against Humanity, Israel]

If we wish to speak of real civilian casualties perhaps we should turn the spotlight on the pre- existing Coalition bombing campaign.  The civilian death rates from these strikes is rarely discussed and often concealed by the Pentagon and US/European associated analysts like the British led Syria Observatory for Human Right (SOHR).   .  Where for example was the Avaaz petition calling for a No Fly Zone when the coalition air strikes resulted in a multitude of non-combatant deaths including children?  This report from Airwars reveals the disturbing numbers:

Screenshot (305)

Syria has also seen a number of troubling mass casualty events attributed to Coalition actions. On the first night of bombing on September 23rd 2014, US aircraft killed as many as 15 civilians in the village of Kafar Daryan. On December 28th at least 58 civilians reportedly died when the Coalition struck a temporary Daesh prison at al Bab (see report). And on April 30th 2015, 64 civilians died in a likely Coalition airstrike at Ber Mahli. In these three incidents alone, 106 non-combatant victims have so far been publicly named – 38 of them children. It remains unclear whether any of these events have been investigated by the Coalition.”

Avaaz did actually promote a petition for a No-Fly Zone back in March 2015 – a PR campaign which just happen to align perfectly with Washington plans for a No-Fly Zone for the purpose of dominating the skies over Syria in the same way it did in the NATO’s intentional destruction of the nation-state of Libya.

In order to spare more innocent lives and preserve the secular nation-state of Syria, its citizens will need to a spanner placed in the spokes of this trendy ‘change’ propaganda vehicle that rides roughshod over their genuine needs with devastating consequences. Those needs are simple:  stop the lying, stop fabricating and stop creating, funding, arming and incubating the terrorist cancer in Syria.

The White Helmet element.

Now we come to perhaps one of the most insidious and damaging elements of the propaganda machine.

In September, we first introduced readers to the humanitarian interventionist, covert intelligence program and regime change PR operation known as the White Helmets, created by the Soros partnered, Svengali of PR giants, The White Helmets with the debonair, Sandhurst-educated James Bond of humanitarianism at its helm, James Le Mesurier, a high-level British mercenary commander and trainer whose CV reads like a NATO itinerary, and whose high-level connections delve deep into the Empire’s underworld of international subterfuge, media manipulation and strategy cultivation.

The first slick photo campaign was hot off the press almost immediately after the first Russian air strikes in the Homs region:

syria campaign russia

Unfortunately for them, perhaps White Helmets are exhausting their supply of heart string tugging images as their twitter campaign almost immediately came under attack by those who are waking up to this cynical propagandization of human misery.

Screenshot (296)

Quote from ~ “The White Helmets in their haste to point the finger of blame at Moscow, managed to tweet about Russia’s air strikes several hours before the Russian Parliament actually authorized the use of the Air Force in Syria.”

This image was also picked up and run with by RT who accurately pinpointed the deep-rooted deceit that lies at the heart of the majority of White Helmet publicity campaigns.  The flurry of activity on the White Helmets Twitter page must have taken, even them, by surprise.

For so long they have enjoyed the fruits of their marketing campaign depicting them as selfless heroes, saviours of humanity, impartial protectors of kittens and Syrians in equal measure. Their self-styled image is that of unarmed, neutral, demi-saints climbing the “Mount Everest of war zones”.  Unfortunately so many of their masks have slipped that they can no longer bask in theirPurpose reflected glory.

Yesterday like HRW before them they were exposed to be the fabricators and deceivers they really are.  Anyone can make a mistake I hear you say, yes sure, one mistake is acceptable, 2 is questionable but a consistent conveyer belt of misleading, perception altering, “nudging” images ceases to be innocent and enters the realm of manipulation on a terrifying scale with horrifying ramifications for the people of Syria who so far, have resisted their country being plunged into the same abyss as Libya or Iraq.

Just one other example of the White Helmet duplicitous image use:

Aleppo White helmet

Another image was brought to my attention this morning that further shatters the high-glossWhite Helmet image.  Whilst it is now well-known that far from being neutral, the White Helmets are in fact embedded with Jabhat al Nusra aka Al Nusra Front [the Syrian arm of Al Qaeda], it is perhaps not so well-known that their southern Damascus depot is situated at the heart of ISIS held territory, to the south of the notorious Palestinian Yarmouk Refugee Camp.  This image shows their insignia and emblem clearly on the wall and gates behind the selfie-taking ISIS mercenary in the foreground.

It is becoming harder and harder for White Helmets to maintain their veneer of impartiality, a fact that is borne out quite effectively by the fact that the majority of Syrians in government held areas have never heard of them, even unbiased civilians in Aleppo have not come across them.  Their association is exclusively with the extremist elements of the Syrian opposition. Their purpose is to facilitate calls for a No Fly Zone, cue Avaaz, and destabilize the region in the manner demanded by their masters in the US, UK and Syrian National Council.

These same agents of change can also be seen organising various NGO-affiliated live events in both Europe and the US, in order to drum-up political support and cash for the western-backed regime change project. This aspect of the campaign is detailed here in the article by Tim Hirschel-Burns, entitled, Developing Change A blog on development, activism, political advocacy, and NGOs.



We can safely conclude that the US, Israel and their allies are furious that they have been out manoeuvred and outsmarted by Russia and Syria.  Their No Fly Zone plans have been consistently thwarted and derailed.  Russia has effectively demanded a US coalition No Fly Zone which is the ultimate insult to US hegemony and self-proclaimed world police status.  Russia, unlike the US is targeting ISIS in all its distorted guises and nomenclature. It’s expected that Russian airstrikes will be more accurate and efficient than the US-led coalition for the simple fact that their targeting is based on actual ground intelligence from the Syrian Arab Army.

And yes Mr Defence Secretary, Russia is bombing US supported “rebels” in Syria for the very simple reason that, in one way or another, ever since Washington DC had first started down the blood strewn road of regime change, the US has either equipped or funded every single extremist faction in Syria.

If we lived in a just world we would see Avaaz and their ilk clamouring for an end to interventionism and demanding diplomatic solutions to support internal, sovereign nation, peace processes [as in fact Russia has unwaveringly called for in Syria].  However we do not live in a world based upon a universal understanding of justice, we live in a world governed by the powerful and the greedy, devoid of compassion, intent only on their geopolitical prowess and humanity exempt colonialism.

For the sake of the Syrian people and all other nations being crushed by this well used, well-oiled propaganda machine we must question, we must demand answers, and we must wake up to our responsibility to reject calls for the destruction of nations and peoples who ask only for their basic human right to determine their own futures.

Avaaz, HRW, White Helmets and their associates have no place in that brave new world.

Vanessa Beeley

Map: Developing Change A blog on development, activism, political advocacy, and NGOs by Tim Hirschel-Burns

7 thoughts on “The Propaganda war against Syria led by Avaaz & the White Helmets

  1. Lets meet Avaas up close and personal, Ricken Patel (born January 8, 1977) is the Canadian/British[1] founding President and Executive Director of Avaaz, a major global civic organization with the world’s largest online activist community, including over 40 million subscribers.
    Patel was born in Edmonton, Canada, to a (Kenyan-born Gujarati father) and an (English mother with Jewish heritage).[7]
    As a boy, Patel studied on a Native American reservation where he was “bullied”. He told The Times: “I’ve always felt solidarity with people suffering injustice. My theory is that my Mum gave me so much love I’ve always had extra to give.”
    Patel studied Philosophy, Politics and Economics (PPE) at Balliol College, Oxford,[8] where he helped organize against the 1998 introduction of tuition fees. He graduated first in his university class, and held leadership roles in student government and student activism. He has a Masters in Public Policy from Harvard’s John F. Kennedy School of Government, where (mirroring his activism at Oxford) he helped lead the campus’ highly publicized living wage campaign.
    This article has multiple issues. Please help improve it or discuss these issues on the talk page.
    This article reads like a news release, or is otherwise written in a promotional tone. (December 2014)
    This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (December 2014)

    Some question whether Avaaz’s focus on online petitions and email campaigns may encourage laziness, transforming potential activism into clicktivism.[8][11] Malcolm Gladwell says that petition tools do not create “close-knit, disciplined and tenacious” networks of activists.[12][13] In February 2012, Avaaz raised money for the evacuation of Paul Conroy from Syria, a mission that led to the deaths of 13 activists in Syria.[14][12] A New Republic article Avaaz of making false claims about their own role in the evacuation.[15][12] Jillian York has accused Avaaz of lack of transparency and arrogance.[16] The Defensor Da Natureza‍‍ ’​‍s blog has accused Avaaz of taking credit for the success of the Ficha Limpa anti-corruption bill in Brazil, which Luis Nassif reposted.[17][18] The Art of Annihilation blog have also published an investigative report.[19]
    In 2008, Canadian conservative minister John Baird labeled Avaaz a “shadowy foreign organization” tied to billionaire George Soros.[20]
    Another conservative Canadian, Ezra Levant,[21] tried to make a link between Soros and as an indirect supporter through MoveOn, but the article was later retracted as baseless and an apology was offered to Soros.


  2. This is what is happening:

    “Islamic state is a can opener in the hands of the global elite, with which it was planning to destroy the world order, as it is.”

    “In order to create this instrument of destroying the world order you must destroy statehood.”


    Starikov: Russia is forcing the Americans to destroy their own project … 2015/ 09/ starikov-russi…

    2 days ago …


  3. Pingback: The Propaganda war against Syria led by Avaaz & the White Helmets | Arab Nyheter

  4. Pingback: The White Helmets: who are they? Netflix new Documentary shows a very distorted image of the group’s reality according to experts! | Eyes on Europe & Middle East

  5. Pingback: Mega File on White Helmets Terrorists -Hundreds of Links and Videos | Clarity of Signal

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